The Marketing Mix is the key to successful marketing plan
promotion is the most appeared one of these factors as it includes the advertising and sales promotions that will influence your customer to achieve a goal.
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The transformation that took place in the world in various fields as a result of the spread of digital technology away from the marketing function, which also witnessed a remarkable explanation in its nature, qualifications and chances of success, was not better than the problems that could resist its completion. More interactive with digital technology, but it did not exclude the traditional marketing theories, but was able to benefit from them in developing and finding solutions to its problems and produced a new phenomenon known as marketing through the Internet.
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